New campaign launches in Manchester to save 1.2 million paper cups by encouraging to switch to reusable cups
As caffeine-seeking commuters return to work from the Christmas holidays, a new ear worm will be reminding them to leave home with their reusable cup
From today, music lovers in Manchester will wake up to a new jingle on radio stations Spotify and Youtube, created by Fun Lovin’ Criminals front man, producer, BBC Radio 2 and 6 DJ and all-round legend Huey Morgan.
The jingle is part of the grab your cup campaign led by the environmental charity hubbub supported by the Greater Manchester combined authority as part of the mayor’s Plastic Free GM campaign.
It aims to increase the uptake of reusable cups from less than 5% to 10%, and if successful this would reduce the number of disposable coffee cups used in Manchester each year by at least 1.2 million. High street chains Caffe Nero, Costa, Greggs, McDonald’s and Starbucks are being joined by independent stores across Manchester to share the message and this will be supported by adverts in the heart of the city.
Research released today by Hubbub found that the people of Manchester buy an average of 4 take away hot drinks each week, with 1 in 6 buying at least one a day. Across the UK, the research found that over two-thirds (69%) of people have their own reusable coffee cup but only 1 in 6 say they remember to use them every time they buy a hot drink.
The most common reason for this gap in reusable cup usage is consumers forgetting to take their cup with them when they leave home in the morning. Hubbub also found that the number of people using reusable cups drops off during the day as people feel uncomfortable asking retail outlets to wash their cups and refill them.
Grab Your Cup aims to remind people to take their reusable cups in the morning, remove any feelings of awkwardness they may have about taking a reusable cup to a store and shift widespread behaviour by making it the norm to drink from a reusable cup.
The initiative has come from environmental charity Hubbub and has been built using funds collected from Starbucks 5p charge on drinks purchased in a paper cup across its stores nationwide.Results from the Manchester Grab Your Cup campaign will be assessed by an independent agency and then widely shared to inspire more ambitious reuse campaigns in other cities throughout the year.
Huey Morgan said: “Helping rid the planet of unnecessary plastic and single use coffee cups is something I feel really strongly about. My kids are always talking about it, so I was very inspired to get involved. I wanted to make a great song with an important message – hopefully something that cheers people up, gets in their heads and helps them to do their bit for the planet! So, grab your cup cos you know what’s up!”
Mayor of Greater Manchester, Andy Burnham said: “In Greater Manchester we are determined to eliminate single-use plastics and we can all do our bit to make that happen. While our cafes, hotels and restaurants all play a huge part in this, we need our residents to make responsible decisions, such as carrying and using their own reusable coffee cup rather than using a single-use one. If we all make an effort to make these small changes, we really can make a difference.”
Gavin Ellis Co-founder and Director, Hubbub said: “We’re really pleased to have Huey’s support to share the message that a reusable cup is the best environmental option for take-out teas and coffees, and it saves money too. This collaboration is a first of its kind for an environmental charity, and Huey has come up with a real ear worm which will help make sure that people remember to grab their reusable cup on the way out of the house.”
“Greater Manchester is aiming to be carbon neutral by 2038 and a number of actions are being taken to help achieve this. This includes work to encourage people to become more responsible consumers – empowering individuals that small changes count.”
Plastic Free GM
Greater Manchester has launched the first city-region wide plan to drive down avoidable single-use plastics!
PlasticFreeGM asks businesses, organisations and individuals to pledge to take action to reduce avoidable single use plastics across Greater Manchester. PlasticFreeGM works with campaigning partners to provide information and advice to guide more sustainable choices. A number of sector specific campaigns are taking off to offer relevant support and information on reducing single use plastics.Read more